TechX Lab in SAMS 2020

Last Friday, 16th October 2020, the TechX team presented part of their research at the Swiss Academy of Marketing Science Conference held in Luzern.

Francesc Busquet and Fotis Efthymiou presented their recently published paper in Journal of Business Research: Voice analytics in business research: Conceptual foundations, acoustic feature extraction, and applications.

Dr. William H. Hampton presented his research in mobile vibration: Human-Machine Interaction: The Influence of Rewarding Mobile Vibrotactile Stimuli on Consumer Choice