TechX performs cutting-edge research on the factors that shape how new technologies change how people think, make decisions, work, play, and interact across the globe.

Selected Publications


  • De Bellis, E., Hildebrand, C., Ito, K., Schmitt, B., Herrmann, A. (2019): Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Culture-Specific Information Processing, Journal of Marketing Research. pdf

  • Hampton*, W.H., Wilmer*, H., Olson, I.R., Olino, T.M. , Chein, J.M. (2019). Wired to be connected? Links Between Mobile Technology Engagement, Intertemporal Preference, and Frontostriatal White Matter Connectivity. Social Cognitive and Affective Neuroscience. pdf

  • Venkatraman, V., Dimoka, A., Pavlou, P. A., Vo, K., Hampton, W., Bollinger, B., & Winer, R. S. (2015). Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling. Journal of Marketing Research. pdf

  • Hampton, W.H., Unger A., Von Der Heide R., Olson I (2016). Neural Connections Foster Social Connections: A Diffusion-Weighted Imaging Study of Social Networks. Social Cognitive and Affective Neuroscience. pdf

  • Hampton, W.H., Alm, K. H., Venkatraman, V., Nugiel, T., & Olson, I. R. (2017). Dissociable Frontostriatal White Matter Connectivity Underlies Reward and Motor Impulsivity. NeuroImage. pdf

  • Hampton*, W.H., Asadi*, N., Olson I.R. (2018). Good Things for Those Who Wait: Predictive Modeling Highlights Importance of Delay Discounting for Income Attainment. Frontiers in Psychology. pdf

  • Hildebrand, C., Häubl, G., Herrmann, A. (2014): Product Customization via Starting Solutions, Journal of Marketing Research, Vol. 51(6), pp. 707-725. pdf

  • Hildebrand, C., Häubl, G., Herrmann, A., Landwehr, J. R. (2013): Conformity and the Crowd, Harvard Business Review, Jul.–Aug., p. 23. pdf

  • Hildebrand, C., Häubl, G., Herrmann, A., Landwehr, J. R. (2013): When Social Media Can Be Bad For You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products, Information Systems Research, Vol. 24(1), pp. 14–29. pdf

  • Hildebrand, C., Schlager, T. (2019): Focusing On Others Before You Shop: Exposure To Facebook Promotes Conventional Product Configurations, Journal of the Academy of Marketing Science, Vol. 47(2), pp. 291–307. pdf

  • Rudd, M., Hildebrand, C., Vohs, K.D. (2018): Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation, Journal of Marketing Research, Vol. 55(5), pp. 766–781. pdf

  • Schlager, T., Hildebrand, C., Häubl, G., Herrmann, A., Franke, N. (2018): Social Customization Systems: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products, Journal of Management Information Systems, Vol. 35(1), pp. 319-349. pdf

  • Walter, M., Hildebrand, C., Häubl, G., Herrmann, A. (2020): Mixing it up: Disfluent Product Display Formats Promote the Choice of Unfamiliar Products, Journal of Marketing Research, Forthcoming. pdf

For a Full List of Publications, click HERE