TechX performs cutting-edge research on the factors that shape how new technologies change how people think, make decisions, work, play, and interact across the globe.

Selected Publications

De Bellis, E., Hildebrand, C., Ito, K., Schmitt, B., Herrmann, A. (2019): Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Culture-Specific Information Processing, Journal of Marketing Research. pdf
Hampton*, W.H., Wilmer*, H., Olson, I.R., Olino, T.M. , Chein, J.M. (2019). Wired to be connected? Links Between Mobile Technology Engagement, Intertemporal Preference, and Frontostriatal White Matter Connectivity. Social Cognitive and Affective Neuroscience. pdf
Venkatraman, V., Dimoka, A., Pavlou, P. A., Vo, K., Hampton, W., Bollinger, B., & Winer, R. S. (2015). Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling. Journal of Marketing Research. pdf
Hampton, W.H., Unger A., Von Der Heide R., Olson I (2016). Neural Connections Foster Social Connections: A Diffusion-Weighted Imaging Study of Social Networks. Social Cognitive and Affective Neuroscience. pdf
Hampton, W.H., Alm, K. H., Venkatraman, V., Nugiel, T., & Olson, I. R. (2017). Dissociable Frontostriatal White Matter Connectivity Underlies Reward and Motor Impulsivity. NeuroImage. pdf
Hampton*, W.H., Asadi*, N., Olson I.R. (2018). Good Things for Those Who Wait: Predictive Modeling Highlights Importance of Delay Discounting for Income Attainment. Frontiers in Psychology. pdf
Hildebrand, C., Häubl, G., Herrmann, A. (2014): Product Customization via Starting Solutions, Journal of Marketing Research, Vol. 51(6), pp. 707-725. pdf
Hildebrand, C., Häubl, G., Herrmann, A., Landwehr, J. R. (2013): Conformity and the Crowd, Harvard Business Review, Jul.–Aug., p. 23. pdf
Hildebrand, C., Häubl, G., Herrmann, A., Landwehr, J. R. (2013): When Social Media Can Be Bad For You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products, Information Systems Research, Vol. 24(1), pp. 14–29. pdf
Hildebrand, C., Schlager, T. (2019): Focusing On Others Before You Shop: Exposure To Facebook Promotes Conventional Product Configurations, Journal of the Academy of Marketing Science, Vol. 47(2), pp. 291–307. pdf
Rudd, M., Hildebrand, C., Vohs, K.D. (2018): Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation, Journal of Marketing Research, Vol. 55(5), pp. 766–781. pdf
Schlager, T., Hildebrand, C., Häubl, G., Herrmann, A., Franke, N. (2018): Social Customization Systems: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products, Journal of Management Information Systems, Vol. 35(1), pp. 319-349. pdf
Walter, M., Hildebrand, C., Häubl, G., Herrmann, A. (2020): Mixing it up: Disfluent Product Display Formats Promote the Choice of Unfamiliar Products, Journal of Marketing Research, Forthcoming. pdf