Requirements
- Ideally, prior participation in our classes “Consumer Behavior and Research Methods”, “Machine Learning for Marketers”, “Web Data & Digital Analytics”
- A solid knowledge of research methodology and quantitative data analysis
- Capability to work with, at least one, statistical software package (R, Python, SPSS, STATA, etc)
- Good English writing skills
Open Topics
Morphing Vulnerable Machine: Paralinguistic Cues Shape Perceptions and Behaviors
ID: 1
Research Area: Voice Assistants
Contact: Fotis Efthymiou
Alterations on the Physicality and Personality of the Virtual Entity after Modifying the Formant Dispersion
ID: 2
Research Area: Voice Assistants
Contact: Fotis Efthymiou
Voice Morphing and Gendered AI: Higher Pitched Voices Reduce Attributions of Dominance, Competence, and Persuasive Power
ID: 3
Research Area: Voice Assistants
Contact: Francesc Busquet
Black-Box Emotion Detection: On the Variability and Predictive Accuracy of Automated Emotion Detection
ID: 4
Research Area: Affective Computing
Contact: Francesc Busquet
Good Buzz; Bad Buzz: Vibrations as Rewards and Modifiers Consumer Choice
ID: 5
Research Area: Haptics and Hardware
Contact: William Hampton
Psychological Drivers of Consumer Advice Acceptance and their Linkages to Conversational Interface Characteristics: A Literature Review and Conceptual Framework
ID: 6
Research Area: Chatbots
Contact: Meike Zehnle
Chatbots as Sales Agents and Influence on Consumer-Brand Relationships and Consumer Behavior
ID: 7
Research Area: Chatbots
Contact: Anouk Bergner
Anthropomorphism and Smart Object Relationships
ID: 8
Research Area: Chatbots
Contact: Anouk Bergner
The Meaning Behind Artificial Intelligence - How Wording Manipulates Consumers Perception on AI
ID: 9
Research Area: Psychology of AI
Contact: Anna Bouwer
Sales Automation - How to Repair the Broken Sales Funnel
ID: 10
Research Area: Psychology of AI
Contact: Anna Bouwer