Are you interested in ?

Great! We are happy to receive your thesis application!

Requirements

  • Ideally, prior participation in our classes “Consumer Behavior and Research Methods”, “Machine Learning for Marketers”, “Web Data & Digital Analytics”
  • A solid knowledge of research methodology and quantitative data analysis
  • Capability to work with, at least one, statistical software package (R, Python, SPSS, STATA, etc)
  • Good English writing skills

Open Topics

Morphing Vulnerable Machine: Paralinguistic Cues Shape Perceptions and Behaviors

ID: 1
Research Area: Voice Assistants
Contact: Fotis Efthymiou

Alterations on the Physicality and Personality of the Virtual Entity after Modifying the Formant Dispersion

ID: 2
Research Area: Voice Assistants
Contact: Fotis Efthymiou

Voice Morphing and Gendered AI: Higher Pitched Voices Reduce Attributions of Dominance, Competence, and Persuasive Power

ID: 3
Research Area: Voice Assistants
Contact: Francesc Busquet

Black-Box Emotion Detection: On the Variability and Predictive Accuracy of Automated Emotion Detection

ID: 4
Research Area: Affective Computing
Contact: Francesc Busquet

Good Buzz; Bad Buzz: Vibrations as Rewards and Modifiers Consumer Choice

ID: 5
Research Area: Haptics and Hardware
Contact: William Hampton

Psychological Drivers of Consumer Advice Acceptance and their Linkages to Conversational Interface Characteristics: A Literature Review and Conceptual Framework

ID: 6
Research Area: Chatbots
Contact: Meike Zehnle

Chatbots as Sales Agents and Influence on Consumer-Brand Relationships and Consumer Behavior

ID: 7
Research Area: Chatbots
Contact: Anouk Bergner

Anthropomorphism and Smart Object Relationships

ID: 8
Research Area: Chatbots
Contact: Anouk Bergner

The Meaning Behind Artificial Intelligence - How Wording Manipulates Consumers Perception on AI

ID: 9
Research Area: Psychology of AI
Contact: Anna Bouwer

Sales Automation - How to Repair the Broken Sales Funnel

ID: 10
Research Area: Psychology of AI
Contact: Anna Bouwer

Apply

Please upload your application as a single pdf file (motivation letter, transcript of grades and CV)