Anna Bouwer

Anna Bouwer has as main research focus the psychological implication of Artificial Intelligence in consumer-oriented context. Her interest lies on the value and quality perception of AI generated craftsmanship and behavioral decision making in the context of AI.

Anna received her B.Sc. in International Business and Emerging Markets from the University of Maastricht in 2017 and her M.A. in Strategic and International Management from the University of St. Gallen in 2019.


Current conference proceedings for the AMA Summer Conference 2020 and ACR Conference 2020