Anouk Bergner

Anouk Bergner is a Research Associate of the TechX lab and a PhD candidate of the Institute of Marketing at the University of St. Gallen. Her main research focus is in human – technology interactions and the downstream consequences on consumer behavior and decision-making. She is especially interested in the concept of mind perception in AI-based smart objects and conversational interfaces (e.g. chatbots and voicebots), and the factors influencing our affective experiences with new technologies.

Anouk graduated from Princeton University with a Bachelor’s degree in Cognitive Psychology and obtained a Masters of Science degree in Decision Sciences from the London School of Economics. She then spent several years in research oriented roles at the Procter & Gamble Company and Coty Inc. before returning to academia to pursue her PhD.

Other than at the TechX lab, you may find Anouk skiing in the Alps in winter or trying to keep her vegetable garden alive in summer.
 

Publications

Bergner, A., Hildebrand, C., & Häubl, G. (2019). Conversational Interfaces as Persuasion Instruments: Implications for Consumer Choice and Brand Perceptions (Special Session on “The Machine Age of Consumer Research: How Robot-Based Expression Modalities Alter Perception and Choice”). Proceedings of the Association for Consumer Research Conference, Atlanta, USA.

Hildebrand, C., & Bergner, A. (2019). Detrimental Trust in Automation: How Conversational Robo Advisors Leverage Trust and Miscalibrated Risk Taking (Special Session on “Persuasion Dynamics of Technology-Mediated Social Presence in Consumer-Firm Interactions”). Proceedings of Association for Consumer Research Conference, Atlanta, USA.

Bergner, A., Hildebrand, C., & Häubl, G. (2019). Machine Talk: How Conversational Interfaces Promote Brand Intimacy and Influence Consumer Choice. Proceedings of the Society for Consumer Psychology Conference, Savannah, USA.

Hildebrand, C., & Bergner, A. (2019). Detrimental Trust in Automation: How Conversational Robo Advisors Leverage Trust and Miscalibrated Risk Taking. Proceedings of the Society for Consumer Psychology Conference, Savannah, USA.

Bergner, A. S., Oppenheimer, D. M., & Detre, G. (2019). VAMP (Voting Agent Model of Preferences): A Computational Model of Individual Multi-attribute Choice. Cognition.

Bergner (Schneider), A., & Oppenheimer, D. M. (2007). Application of voting geometry to multialternative choice. Proceedings of the 29th Annual Meeting of the Cognitive Science Society.