Christian Hildebrand is Full Professor of Marketing Analytics and Director of the TechX Lab at the University of St. Gallen. He had doctoral and post-doctoral visits at Stanford University, Duke University, and the University of Michigan.
His work is at the intersection of Human-Computer Interaction (HCI) and consumer decision making, and explores how new technologies change how people think, act, and make decisions. His research focuses on understanding and optimizing consumer-firm interfaces with an emphasis on digital voice assistants, chatbots, and mobile devices. His research combines classic and novel methodologies from large-scale field experiments to feature-extraction from voice, image, and text data.
His research has been published in leading academic and practitioner-oriented journals at the intersection of marketing and information systems such as Information Systems Research, Journal of Management Information Systems, Journal of Marketing Research, Journal of the Academy of Marketing Science, Marketing Letters, and Harvard Business Review. His work received various research awards including the “Rigor and Relevance Award” of the Swiss Academy of Marketing Science, has been funded by major public and private institutions, and made accessible for the general public through practitioner-oriented special issues such as “The Machine Age of Marketing” of the NIM Marketing Intelligence Review.
He teaches courses at the Master, PhD, and Executive level, specializing in Machine Learning for Marketers, Web Data & Digital Analytics, Smart Data for Executives, and Computational Implementation of Experiments. He is frequently working with corporations across industries from online retail and consumer electronics to automotive and the financial industry.
As an avid trail runner, climber, and ski mountaineer, you can find Christian ascending one of Switzerlands many peaks in the summer or searching for fresh powder in the winter.
See his Full CV for more information.