Dr. William Hampton is co-director of TechX Lab and International Postdoctoral Fellow of the Institute of Marketing at the University of St. Gallen. His research leverages a diverse toolset ranging from behavioral and self-report measures to neuroimaging to study real world decision-making behaviors, particularly those relating to reward in the context of human-computer interaction (HCI) and consumer behavior.

He first joined in the research community at Dartmouth College where he worked in the Neurology department studying neurodegenerative diseases using rodent models. He then earned a Bachelor’s cum laude from the University of Pennsylvania where he studied Psychology and Neuroscience. After postbaccalaureate neuroeconomics research work at the Center for Applied Research in Decision Making, Will completed an interdisciplinary PhD in Decision Neuroscience between the Marketing department of Fox School of Business and the Psychology department at Temple University. While completing his PhD, he also developed a nightlife discovery iOS app, HotMaps, which was open betatested in Apple App Store. He was then an affiliated research scholar at Center for Decision Sciences at Columbia Business School before joining HSG in 2018.

His research has appeared in academic outlets such as Journal of Marketing Research and NeuroImage, as well as in public press media such as The Wall Street Journal, Reader’s Digest, Newsweek, and Marketing & Kommunikation. He has served as an ad hoc reviewer for several journals including Journal of Neuroscience, Psychology, and Economics and Proceedings of the Royal Society B. His current research examines the role of mobile vibrations as novel rewards and how they shape consumer choice, as well as how technology usage influences intertemporal preferences and perceptions.  

Outside of the lab, you can find Will searching for fresh powder in the winter and exploring mountain lakes in the summer.